Koozies do more than keeping a drink warm or cold. You can make them be whatever you want them to be. For companies, they can be an item to sell the brand to the public. When your company details and logo are all over the koozies, the person using them to hold a drink will take note of that, and even those who happen to come across it. Since it is not that expensive to personalize koozies, this is a marketing strategy that can give you just what you needed in marketing. You will have cut down on your sales and marketing budget and still manage to bring in a lot of revenue.
It is not just companies that need the personalized koozies. They are becoming popular in weddings too. These events involve a lot of celebrations and with this comes drinks. Therefore, you should make some personalized wedding koozies for your wedding. It makes the event more interesting because you will have something as a couple. Actually, you can allow the guests to take the personalized koozies home with them to remember the event with. It is the least you can do because the guests will have brought you gifts. Even if you are to required to give the guests anything, making the effort will cause them to appreciate you more.
People who love certain things in the art industry or film can also have personalized koozies made for the movie or actor they adore. Star war koozies are popular given the number of people who love the movie. However, it does not mean you have to get a custom star wars koozies if this is not the film you love. Just have a professional make a personalized koozie with the event or character of your interest. It makes you identify with the item better and even if it might not be the most expensive thing you own, the significance of it is enough to make you love having it with you all the time.
Politicians and people campaigning for various things can also decide to push their agenda using the koozie. Nobody will keep wearing a t-shirt or a cap that has a promotional message on it after the promotion is over. However, koozies are resourceful and they will not be blasting across the chest which means they are the best way to go if you do not want the target population to forget about your campaign the next day.
Get added info here; https://en.wikipedia.org/wiki/Personalization